A Reddit post recently questioned whether a Hyundai commercial, linked in the original post, was created using generative AI. The video depicts a whimsical, slightly surreal scene.
Analyzing the visuals
The commercial’s aesthetic is notable for its stylized, almost dreamlike quality. The use of color, lighting, and character design contributes to this effect. This style aligns with capabilities currently available in advanced generative AI image and video tools. However, the level of polish and creative direction present strongly suggests human input and refinement. The animation is smooth and the storytelling coherent, elements that current AI struggles to perfectly replicate.
Technical plausibility
Generating a commercial of this quality with current AI technology is certainly possible, although highly demanding. AI could assist with concept creation, generating multiple visual variations, and potentially streamlining some aspects of animation. However, the expertise of human artists, animators, writers, and directors remains crucial for conceptualizing the narrative, maintaining consistent quality, and ensuring emotional resonance. The seamless integration of visuals and music would have required considerable human oversight and refinement.
The human element
While AI tools can accelerate the creative process, the final product’s artistic vision, emotional impact, and technical refinement seem to bear the distinct hallmarks of human creativity. Even with AI assistance, experienced human creatives were likely responsible for finalizing the commercial’s visuals and ensuring the story was effectively communicated.
Industry implications
This debate highlights the evolving relationship between human artists and AI in creative fields. As AI tools become increasingly sophisticated, the question of authorship and creative contribution shifts. The commercial could serve as a case study in how AI can aid in artistic production without completely replacing human ingenuity and vision.
Future trends
The future will likely see a blend of human creativity and AI assistance. AI tools may become indispensable for generating variations, refining visuals, and automating certain tasks, but human artists will retain their vital role in defining the overall aesthetic, narrative, and emotional impact of commercials and other media. Determining the exact role of AI in this particular commercial would require insider knowledge of the production process.